What are Some of the Excellent Local SEO Strategies to Dominate the Competition
It is essential to note that around 46% of all Google searches are being conducted by people who are seeking local information. If you want to see your profits and brand recognition grow, you need to target the local market first. Read more to learn the top local SEO tips and tricks that will make you stand out.
First of all, you should claim online business listings. You find that this is a sure way of getting local SEO right. Where your pages should appear on Yelp, Google My Business, Angie’s List, other local review sites and digital directories. You find that with this your local consumers will have easy access to important information about your business. Make sure that you include things like opening hours, your location, your contact information, accepted payments, online reviews, photos of your products and business and more.
You should also consider hyperlocal instead of local. For instance, targeting your city or state in your location-based keyword phrases is not enough. You should go ahead and include things like names of your neighborhood, other nearby businesses, the name of your street, nearby landmarks as well as county name.
It is also vital to enable geolocation services in social media. This is a sure way of dominating local SEO as well as improving customer loyalty. This is because they will be able to check-in to your business as you are likely to feature in the feeds of other local customers. As a result, you will get more followers as well as more people on the door.
Besides, you should ask for reviews from local consumers. It is essential to note that close to 100% of consumers read online reviews about a business before they decide to make an appointment. When you have no reviews consumers will think that you are unsuccessful or you don’t care about reputation. It will also be better to check your reviews daily and respond to them.
Apart from that, link to other local businesses in your web content. It is vital for your link building strategy to include links to authoritative industry journals and scientific studies. But to improve your SEO rankings and improve your relationships with other local businesses, you will need to link to blog content from the same businesses. With this, the consumers will know that you are commissioned into the needs of your local market. Apart from that, they will know that you have a good relationship with other popular long-standing businesses in the community which will build your name.